Your Hub for Reliable Electrical Solutions.
Brand Story
“Your Station for Precision and Reliability”
The name “Mahatat Daka” comes from two Arabic words:
- Mahatat (محطات): “Stations” or “Hubs” – representing a central source or destination.
- Daka (دقة): “Precision” – symbolizing reliability, technical accuracy, and quality.
In a world powered by electricity, every connection matters. From the towering skyline of Dubai to the steady hum of home appliances, our lives rely on the uninterrupted flow of energy.
This is where Mahatat Daka Trading steps in. Founded by Mohammad Osama Mohammad, we are more than just a trader of components—we are the central station for technological precision.
We serve B2B clients who build the future and households that power daily life. With each product, we ensure not only quality but also the promise of reliability.
Whether it’s a circuit for a commercial building or a motor for a washing machine, our clients know they can count on us.
This is where Mahatat Daka Trading steps in. Founded by Mohammad Osama Mohammad, we are more than just a trader of components—we are the central station for technological precision.
We serve B2B clients who build the future and households that power daily life. With each product, we ensure not only quality but also the promise of reliability.
Whether it’s a circuit for a commercial building or a motor for a washing machine, our clients know they can count on us.
Business Plan for Profitability
Executive Summary
Mahatat Daka Trading (FZE) is a UAE Free Zone Establishment specializing in electrical and electronic appliances, spare parts, and fittings. Our hybrid model serves both B2B and B2C customers through an advanced e-commerce platform, enabling efficient product access across the UAE and GCC.
Target Market
B2B Clients
- Electrical contractors, builders, FM companies, maintenance firms, and retail shops.
- Needs: bulk orders, consistent quality, and fair pricing.
B2B Customers
- Homeowners, renters, and DIY enthusiasts.
- Needs: spare parts, affordable appliances, fast delivery.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Mission & Vision
Mission
To be the most trusted and efficient supplier of high-quality electrical and electronic products and spare parts in the MENA region.
Vision
To lead the sector as a digital-first trading company known for our comprehensive inventory, seamless service, and precision.
Marketing & Sales Strategy
B2B Direct Sales
- Dedicated corporate sales rep.
- Special catalog and pricing.
- Tenders and long-term supply contracts.
Digital-First E-Commerce
- Responsive, user-friendly website.
- Search by part number, appliance model, or category.
- Secure payment options (local/international).
Marketing Channels
- SEO: Targeted keywords like “buy appliance parts Dubai”
- PPC Ads: Google Ads & social platforms (B2C); LinkedIn (B2B)
- Content Marketing: Guides, comparisons, repair tips.
Operational Plan
Location: Free Zone warehouse + office.
Suppliers: Vetted manufacturers from China, Turkey, Korea, and Europe.
Inventory Strategy :
- Stock fast-moving items.
- Wider range available via pre-order.
Logistics:
- B2C: Courier partnerships (Aramex, Fetchr, Shipa).
- B2B: Bulk freight solutions.
Financial Plan
Revenue Streams:
- B2B bulk (60%)
- B2C e-commerce (40%)
- Spare parts: highest margin category
Cost Structure:
- Fixed: License, rent, salaries, hosting.
- Variable: Marketing, delivery, payment gateway, packaging.
Break-Even Calculation (Year 1):
- Fixed Costs: AED 525,000
- Contribution Margin: 27%
- Break-even Revenue: ≈ AED 1.94 million
3-Year Path to Profitability
By Year 3, Mahatat Daka Trading (FZE) will be positioned as a profitable, trusted, and scalable business in the electrical and electronics trading sector.
| Year | Focus | Financial Target |
|---|---|---|
| 2025-2026 (Year 1) | Launch, marketing, supplier setup | AED -201,000 (Planned Loss) |
| 2027 (Year 2) | Optimize operations, customer retention | AED -47,000 |
| 2028 (Year 3) | Scale product range & market | AED +113,400 Net Profit |
| Year | Revenue | COGS | Gross Margin | OpEx | Net Profit |
|---|---|---|---|---|---|
| 2026 | 1,500,000 | 1,050,000 | 450,000 (30%) | 651,000 | -201,000 |
| 2027 | 2,250,000 | 1,530,000 | 720,000 (32%) | 767,000 | -47,000 |
| 2028 | 3,150,000 | 2,047,500 | 1,102,500 (35%) | 989,100 | 113,400 |
Our Commitments
- Quality First: We source reliable, high-precision products for long-term performance.
- On-Time Delivery: Orders are fulfilled quickly and efficiently through trusted logistics partners.
- Customer Focus: We offer responsive support and tailored solutions for both businesses and individuals.
- Seamless E-Commerce: Our platform ensures easy search, secure payment, and fast checkout.
- Reliable Inventory: Popular items are stocked, and specialized parts are available on request.
- Driven by Innovation: We continuously improve our processes to deliver better value and service.
Why Choose Us?
- Precision & Reliability: Our name reflects our promise—accurate sourcing, dependable products.
- Complete Product Range: From appliances to fittings and spare parts, we’ve got it all under one roof.
- B2B & B2C Expertise: We serve both large-scale contractors and individual customers with equal efficiency.
- Digital-First Convenience: Shop anytime, anywhere through our easy-to-use e-commerce platform.
- Fast & Trusted Delivery: On-time fulfillment through reliable logistics partners across the UAE.
-
Introduction
Welcome to Mahatat Daka Trading (“we,” “our,” “us”). By accessing or purchasing from our website, you agree to comply with and be bound by these Terms & Conditions. If you do not agree, you should not use our services. -
Products & Services
We supply electrical components, appliances, fittings, spare parts, and related goods to both businesses (B2B) and individuals (B2C). All product specifications, descriptions, and prices are subject to change without prior notice. -
Orders & Payments
- Orders are confirmed once full payment or agreed deposit is received.
- We accept secure online payments and approved offline methods.
- Prices are in AED unless otherwise stated.
-
Shipping & Delivery
We aim for fast, reliable delivery through trusted logistics partners across the UAE. Delivery timelines may vary depending on product availability and destination. -
Warranties & Liability
We source high-precision, reliable products. Manufacturer warranties apply where available. We are not responsible for damages caused by misuse, improper installation, or third-party services. -
Governing Law
These Terms are governed by the laws of the United Arab Emirates.
Mahatat Daka Trading is committed to providing precise, reliable, and high-quality electrical and mechanical components, ensuring customer satisfaction through efficiency, innovation, and service excellence.
- Mission Statement
Mahatat Daka Trading is committed to providing precise, reliable, and high-quality electrical and mechanical components, ensuring customer satisfaction through efficiency, innovation, and service excellence. - Core Principles
- Precision & Reliability – Our products meet strict quality standards.
- Customer Focus – We serve both corporate and individual needs with equal dedication.
- Timely Delivery – We work with trusted logistics partners to ensure on-time arrival.
- Fair Business Practices – We operate with transparency, honesty, and compliance with UAE regulations.
- Customer Responsibilities
- Provide accurate order details and delivery information.
- Ensure compatibility of products before purchase.
- Use products as intended and per manufacturer guidelines.
- Eligibility for Returns
- Products may be returned within 7 days of receipt if they are defective, damaged in transit, or not as described.
- Items must be unused, in original packaging, and accompanied by proof of purchase.
- Non-Returnable Items
- Custom-ordered products, special parts requested specifically for a client, and items damaged by misuse are non-refundable.
- Refund Process
- Contact our customer service team to initiate a return request.
- Upon inspection and approval, refunds will be processed within 7–10 business days via the original payment method.
- Shipping costs for returns are the responsibility of the customer unless the item is defective or incorrectly supplied.
- Exchanges
Where possible, we will offer a replacement instead of a refund for defective products.